Clip Radio was introduced to the Portland market on May 1st, 2014. The activation was designed to reach as many people as possible by utilizing high foot traffic areas within the city. There were six activations over the course of five dates with three different locations throughout Portland.
Create brand awareness by utilizing high foot traffic areas within the city of Portland, Oregon
Utilize the Clip Radio app and communicate its features
Generate new users through app download
40,000 scratch cards were produced to distribute throughout the Portland market.
The card had one side describing the app and its features. The other side was scratch and win instantly.
• 39,900 cards were a free music download
• 100 cards were prizes such as hats, shirts, and water bottles